Are you speaking to your customers in a language they can understand?
If not, you’re tossing dollars down the “marketing money pit.”
Donald Miller thinks most businesses are saying it wrong. And it’s costing them millions of dollars.
What he means is most companies waste enormous amounts of money on marketing and messaging that doesn’t work. It’s expensive noise and customers aren’t listening. The reason? Brain science: Human beings are constantly scanning their environment (even advertising) for information that is going to help them meet their primitive need to survive. And when there’s too much seemingly useless information, the brain ignores the source in an effort to conserve calories. This means when companies get too “creative” and “cute” customers start to ignore them. Creativity used to work but as the bombardment of information has increased, it’s only a clear message that stands out.
So how do companies captivate customers and compel them to listen? Donald argues companies should speak in story-based sound bites customers can understand and apply to their own life without having to think at all.
With a 2,000 year old formula that he himself used to write eight books along with a nationally-released screenplay, Miller dives into the psychology, science, and proven success behind storytelling in literature, film, and politics to unveil seven universal elements of powerful stories.
He shows how these elements, when strategically implemented together, have gotten unequivocal results and doubled, tripled, and even quadrupled revenue for small businesses and even billion-dollar brands.
Marketing and messaging has changed and companies that don’t change with it will get beat by the competition and soon cease to exist.
Join us at Wellspire for a keynote and coffee with Donald Miller on October 13th.
About Donald Miller:
Donald Miller is the CEO of StoryBrand and every year helps more than 3,000 business leaders clarify their brand message. Combined, Don’s books have spent more than a year on the New York Times Bestsellers list. His books include: Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close.
You’ll receive a copy of his new book, Building a StoryBrand, with a paid registration to this event.
Don is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don’s thoughts on story have deeply influenced leaders and teams for Pantene, Chick-fil-A, Steelcase, Intel, Prime Lending, Zaxby’s, and thousands more.
Don lives in Nashville, Tennessee, with his wife, Betsy, and their chocolate lab, Lucy.